Malaysia rolls out plans to kickstart association meeting sector

News /  / 
Announcement of the 3R initiative. Image: MyCEB. Announcement of the 3R initiative. Image: MyCEB.

More than 200 association leaders gathered in Kuala Lumpur to hear how the Malaysia Convention and Exhibition Bureau (MyCEB) plans on strengthening its international association meeting appeal.

The 'MyCEB Association Day', under the theme 'Dream Possible', saw association leaders exchange knowledge on attracting, securing, and executing successful meetings from the bidding stage to ensuring the event creates a legacy.

“The theme Dream Possible bodes well with how business events work; from the tedious and complex bidding process to scrutinising every detail on organising a successful business event, it is possible if we come together and work as a team,” said Hajah Nancy Shukri, Minister of Tourism, Arts and Culture (MOTAC).

“The Association Day is an exciting and invigorating space to be in, with association leaders coming out to share their knowledge in the industry and I was indeed very inspired to hear about their achievements.”

Several other initiatives were launched at the MyCEB Association Day event, with the first recipient of the 3R scheme (Reset, Restart and Responsible) being announced as the Asia Turbomachinery & Pump Symposium (ATPS 2022). The event will bring together 800 delegates on 24-26 May at the Kuala Lumpur Convention Centre.

The 3R initiative was announced in January 2022 to assist the recovery of Malaysia’s business events sector but can only now be utilised as the country’s international borders are scheduled to reopen on 1 April.

Recipients of the scheme will receive help towards travel costs for international delegates and receive full Covid-19 insurance coverage including PCR swab test costs to the first 10,000 international delegates.

MyCEB also launched the MySafe Business Events Planner, a joint effort with Business Events Council Malaysia (BECM). “The new needs of business events delegates will be driven by safety, trust, cost, confidence, and access to the right information,” said Abdul Khani Daud, CEO of MyCEB.

“The Planner plays an important role as a step-by-step format to assist and guide international delegates and event organisers through the safety measures as well as strengthen public confidence in Malaysia’s meetings and events industry.”

Holly Patrick
Written By
Holly Patrick
Reach Holly on
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.

Latest Magazine

Back for good?
Ben Hainsworth on the return of in-person meetings
Read More