Bristol’s convention bureau, Meet Bristol, has launched a conference ambassador programme to promote the city as a business event destination.
By establishing greater collaboration between Meet Bristol, local industry experts and event suppliers, the conference ambassador programme will aim to create strong, competitive bids for international business events in the city and surrounding areas.
Bristol has a wealth of expertise and research relevant to academic associations which the new initiative aims to highlight. The conference ambassador programme will focus on the city’s identified economic strengths in a wide range of sectors – from aerospace, advanced engineering and high tech, to digital and creative, low carbon and professional services – in order to attract relevant business events.
The convention bureau hopes that working with ambassadors and tapping into their expertise and knowledge will result in producing more appealing, bespoke options for conferences, as well as enhancing the visitor experience and creating PR opportunities for both the destination and the ambassador.
Amy Bramhall, Meet Bristol convention bureau manager, said: “Collaboration with industry experts is key to the success of securing future business events that benefit the economy in the South West region. We’re looking forward to developing further relationships with local partners to create an enhanced offer and increase the number of conferences and events hosted in Bristol and the surrounding areas.”
The introduction of the programme follows what has been a successful time for Meet Bristol, after the team won Best UK Convention Bureau at the Conference Hospitality Awards in Leeds in June.
Current events that Meet Bristol is working on include the Royal College of Obstetrics and Gynaecologists Trainees Conference, the Anthropology and Technology Conference and the UKinbound Annual Convention.
To find out more about the ambassador programme visit the Meet Bristol website.
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.