More than two thirds of Europeans prefer taxis to ride-sharing

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More than two thirds of European business travellers prefer taxis to ride-sharing services such as Uber, according to research by travel management platform CWT.

The research found that 69 per cent of Europe’s travellers still prefer traditional taxis over ride-sharing services like Lyft or Uber. But there are strong regional differences. Europe is almost exactly the reverse of the US, where 63 per cent of travellers prefer ride-share services. Asia Pacific travelers are more evenly split, with 56 per cent preferring taxis.

The research also found that two thirds of travellers prefer window seats over aisle seats. That rises to 71 per cent in Asia Pacific, and falls to 59 per cent in the Americas, with the Europeans in the middle at 65 per cent window over aisle.

Globally, a narrow majority of business travellers would prefer to miss their flight rather than be separated from their luggage – with travellers from the Americas showing the strongest preference at 54 per cent, European travellers at 52 per cent, and travellers from Asia Pacific split down the middle.

“These findings provide fascinating and sometimes counter-intuitive insights into how global business travellers approach their journeys,” said Niklas Andreen, executive VP and chief traveller experience officer at CWT. “We see significant differences between regions – for example, in Asia, people are more likely to want a window seat, whereas in markets like the US, the view is less of a draw.”

CWT’s research also shows that travelers are generally happy to share their travel preferences with both apps and travel industry staff – globally nine out of ten (89 per cent) of travellers are “extremely or “somewhat” willing to do so. That applies equally to business travel and leisure travel, suggesting that travellers make little distinction between the two, at least when it comes to sharing information on their personal preferences.

The data show that, overall, European travellers are least willing to share data: 14 per cent of Europeans are “not willing” to share their preferences either with apps or people while traveling for business. That rises to 17 per cent when traveling for leisure. Travelers from the Americas or Asia Pacific are much less likely to refuse to share their preferences, especially when traveling for leisure.

The survey was created by CWT and responses were collected from more than 2,700 business travellers who travelled for business four or more times in the previous 12 months.

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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