New York City’s official destination marketing organisation NYC & Company has kicked off its 2018 annual European MICE roadshow spanning four major business cities; London, Paris, Brussels and Amsterdam.
The roadshow coincides with with Climate Week NYC taking place for its 10th year in New York City, featuring more than 140 events with approximately 10,000 people expected to attend from more than 40 countries.
NYC & Company’s European sales mission will see members of NYC & Company’s Convention Development team showcase New York City’s commitment to becoming ‘the Capital City of a Responsible World’ to influential European buyers.
Jerry Cito, NYC & Company’s senior vice president of convention development said: “We’re thrilled to be highlighting New York City’s sustainability efforts as well as our world-class event venues and capabilities, impressive infrastructure developments, diverse new neighbourhoods and unique meeting spaces and incentive activities.
"Having welcomed six million delegates who chose to ‘Make it NYC’ in 2017, we’re inspired to educate leading event professionals in Europe – our most valuable international visitor market, on the City’s pledge to be sustainable and to showcase how travellers to New York City can get involved in protecting our destination and the planet."
During the roadshow buyers will be briefed on several standout new hotels and major developments that are breaking new ground in New York City in 2019. These include the much anticipated TWA Hotel, Hudson Yards, which debuts in Spring 2019 and is set to be the largest private real estate development in the history of the United States, The Shed, a multi-arts centre and unique new venue within Hudson Yards, dedicated to global displays of visual art, design and media, the new Statue of Liberty Museum and the MoMA Expansion.
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.