PCMA Knowledge Exchange addresses change in KL

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The PCMA-ICESAP Knowledge Exchange Kuala Lumpur brought together more than 30 leading industry players to share knowledge and experience on how they are recalibrating their businesses in response to constant digital, political and economic change.

The event, which took place at the Kuala Lumpur Convention Centre, was held under the theme of ‘Evolving Your Business Model For Changing Times’.

PCMA-ICESAP regional business director Antonio Codinach said: “This was our first knowledge exchange event in Malaysia, which made us all pioneers. Being relatively new to the industry, I have noticed we are very good at talking amongst ourselves, so I am making it my mission to ‘open up’ the business events industry, which was one of the purposes of this session.

“Our industry makes a tremendous contribution to key educational and economic sectors, and this event provided us with a platform to debate, interact and share ideas on how we can evolve together and drive this important industry forward.”

The keynote speaker, CEO and co-founder of SigMax-e Services Srikrishna Vadrevu, described the key entrepreneurship principles, such as passion, innovation, opportunism and learning, which can help drive businesses forward. The keynote was followed by an interactive industry panel discussing and debating ideas on topics such as, education, talent development and the new age workforce, the importance of accreditation and the opening up the business events industry.

Codinach added: “We are extremely happy with the outcome, a lot of great ideas were shared for all to consider. PCMA is also grateful to the Kuala Lumpur Convention Centre for their support and hospitality in making this event such a success. This is the first of many events for PCMA in Kuala Lumpur and we look forward to more debates, knowledge exchanges, and insightful discussions in the future.”

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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