Recap: key findings from MPI’s 12-hour live virtual broadcast

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Meeting Professionals International (MPI), recently rallied 11,000 meetings and events professionals for the ‘Global Meetings Industry Day (GMID): Virtual’ event.

In previous years, the MPI GMID event saw participants virtually visiting destinations around the globe and enjoying specific regional face-to-face celebrations, with the opportunity to get involved in online education sessions.

The current global pandemic meant this year’s MPI GMID was entirely virtual and included a panel discussion, conversations on recovery and meeting together again, and moments of laughter; all while being delivered across the globe, simultaneously translated into local languages.

“The ability to connect in a meaningful way and generate professional opportunities is critical to leading our economic recovery, perhaps now more than ever,”  Paul Van Deventer, president and CEO of MPI said.

“This was among the most powerful experiences we have ever delivered to our industry. It was truly awe-inspiring and very emotional to see the overflow of passion verbalized via chat dialogue from our amazing community of professionals.”

Here are key stats from MPI’s 2020 Global Meeting Industry Day: Virtual:

Increased attendance:

A total of 15,084 meeting and event professionals registered, of which 3,197 registered day-of and 10,983 attended the virtual event.

Of the non-member attendees, more than 150 became new members on the day of the event, some taking advantage of a three-months-free offer.

Strong engagement 

In total, attendees consumed 51,071 hours of programming with an average time of consumption standing at 4.5 hours. Throughout the broadcast, there were 12,134 chat entries between the attendees.

COVID-19 was the main topic

In total, MPI delivered 18 education sessions with many focusing on topics relevant to addressing the COVID-19 pandemic and including crisis communications, business agility, virtual event planning, sustainability and more, providing eligibility for attendees to get up to 12 total certification hours.

$300,000 member assistance

The MPI Foundation, the philanthropic arm of MPI, announced it released almost $300,000 to assist members in distress continue their professional engagement as part of the day’s outreach to the global community. To complement their ongoing subsidy, the foundation raised $6,888 via online donations far surpassing its one-day goal of $5,000. Funds raised will go towards ongoing educational scholarships and allow recipients to attend MPI’s World Education Congress in Grapevine, Texas.

Holly Patrick
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Holly Patrick
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A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.

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