Bristol's conference and business events industry has reached its highest economic impact on record, surpassing £259 million last year.
The result has been attributed to increasing event numbers in the UK city as well as a more buoyant residential event market, with longer stays and higher rates.
The findings were revealed in an annual report commissioned by Destination Bristol, The Impact of Business and Social Event Tourism in Bristol 2016. It is the highest recorded figure since the report was first introduced in 2011.
Kathryn Davis, Destination Bristol’s head of tourism, said: "This is a huge result for the Bristol region and we are delighted with such an incredible performance.
"The conference, meetings and business events market is incredibly diverse and engages corporate and association business locally, nationally, and increasingly, internationally. The Bristol city region has a good balance of residential and some truly unique venues, and organisers benefit from the wide range of activities available to delegates, whether within the city or in the surrounding countryside which means a great balance of urban and rural experiences are close to hand. The growing reputation for dining and retail also enhance the appeal of the destination, alongside practical aspects of access."
Destination Bristol’s conference team supports event organisers in bringing conference, meetings and business events to Bristol and the surrounding area, as well as promoting the destination through trade shows, sales missions, hosted educational visits and a wide range of digital activity.