Sarawak invites convention planners to ‘initiate legacy visions’

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Kuching Waterfront in Sarawak, Malaysia. Kuching Waterfront in Sarawak, Malaysia.

Business Events Sarawak (BESarawak), the region's convention bureau, has launched an initiative to help congress organisers leave a positive legacy through their events.

The Business Events Sarawak Legacy (BESLegacy) Initiative will help business event planners design convention activities aligned to the desired legacy outcomes.

The initiative identifies five core areas in which legacies will take place - sectoral, economic, environmental, community and social, and political.

The initiative was launched at the virtual TRIBE event (The Rising Impact of Business Events), an educational event hosted to show how Sarawak’s business event industry is forging a strong collaboration with the government sector to achieve its goals.

The launch of the initiative is supported by the Sarawak Government which has named convention legacies as one of the key strategies to help achieve the Post Covid Development Strategy (PCDS) 2030 goals. The ultimate aim is to ensure conventions and events act as designing conventions as economic and social changemakers in Sarawak.

Sarawak’s chief minister, Abang Haji Abdul Rahman Zohari bin Tun Datuk Abang Haji Openg, said the BESLegacy Initiative is an “innovative tool to balance people, profit, purpose, and planet together.

He added, “It is the strongest collaboration between the Government and convention planners because of how compelling value creation is.”

BESLegacy has already been put to the test by using the 55th ICCA Congress 2016 case study as a pilot project. Determining how successful Sarawak was to harness legacy impact from the congress, Sarawak utilised the BESLegacy Initiative to trial run its planning components. The trial was successful, and the congress attained legacy impacts in all five areas.

Speaking about the trial run results, BESarawak’s CEO, Amelia Roziman, said: “A significant outcome is the increased commitment from the government sector to the industry, leading to the acceptance and long term development of legacy impact as an equal to economic impact. Both of these KPIs are important.”

She added: “We have financial and other various support in place to assist convention planners in initiating their legacy visions.”

Minister of Tourism, Arts and Culture Sarawak, Sri Abdul Karim Rahman Hamzah, said: “The legacy impact is Sarawak’s strategic approach to further develop business events and become an advanced destination by 2030.

“BESLegacy Initiative is a joint effort between the Sarawak Government and the business events industry to align conventions with Sarawak’s 13 Key Priority Areas and United Nations’ 17 Sustainable Development Goals.”

Convention planners interested in the BESLegacy Initiative can find more information here

Holly Patrick
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Holly Patrick
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A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.

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