In response to a growing demand sparked by the inter-Korean summit, the Korea Tourism Organization (KTO) is promoting and developing more tour programmes to the demilitarized zone (DMZ).
South Korea has just been awarded top conventions destination for the second year running according to statistics published annually by the Union of International Associations (UIA). South Korea hosted 1,297 meetings in 2017 which accounts for 12.6 per cent of the 10,786 total international meetings recorded by the UIA, and reflecting a 3.1 per cent growth in the global market share over the previous year. The capital city, Seoul, made it into the top three cities with 688 meetings, following Singapore (877) and Brussels (763) respectively.
Korea was placed 13th by the International Congress and Convention Association (ICCA), for the same period, with 279 qualified meetings hosted in 2017. This puts South Korea third in Asia just behind Japan and China.
Having just hosted the 2018 PyeongChang Winter Olympics and the North-South Korea summit, Korea expects an increase in interest and demand for business events in the country