South Korea tops destination survey for second year running

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South Korea has been named the top destination for international meetings for the second year running by the Union of International Associations (UIA).

The country hosted 1,297 meetings in 2017, accounting for 13 per cent of the 10,786 total international meetings recorded by the UIA, reflecting a 3 per cent growth in the global market share from the previous year. In the city rankings, the capital city Seoul made it to the top three with 688 meetings, following Singapore (877 meetings) and Brussels (763 meetings) respectively.

After its recent success in hosting two highly significant events, the 2018 PyeongChang Winter Olympics and North-South Korea summit, Korea expects an increase in interest and demand to host business events in the country.

In line with this, the Korea Tourism Organization (KTO) is promoting and developing more tour programmes to the demilitarised zone (DMZ), in response to the growing demand sparked by the inter-Korean summit.

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