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Deep Dive
April 1, 2022
Deep Dive S4Ep5: Smart associations are happy with smaller audiences Martin Sirk
For the final episode of Season 5, Deep Dive, AMI editor James Lancaster caught up with regular contributor Martin Sirk, International Advisor to the Global Association Hubs Partnership.
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March 10, 2022
Deep Dive S4Ep4: People arent just a segment in your marketing strategy Marjorie Anderson
AMI editor James Lancaster talks to Marjorie Anderson, founder Community by Association, about how associations should integrate Diversity, Equity and Inclusion into their membership programmes...
February 24, 2022
Revenue diversification is the challenge - Carola van der Hoeff
James Lancaster talks to newly elected president of AC Forum, Carola van der Hoeff
February 9, 2022
Deep Dive S4EP2: Theres a craving for face to face - Nikki Walker MCI Group
AMI Editor James Lancaster catches up with Nikki Walker, Global VP Engagement - Associations & Communities, MCI Group to talk about the future of membership...
January 26, 2022
Deep Dive S4EP1: The metaverse wont happen Marc Mekki
James Lancaster interviews new AMI columnist Marc Mekki about the function of associations in a post-pandemic era and the role technology might - or might not - play.
December 13, 2021
Deep Dive S3EP4: You have to make tough decisions Martin Boyle
Martin Boyle, CEO of IACPO, the International Association of Professional Conference Organisers, joins Holly Patrick on this episode of Deep Dive to discuss the golden rules of being a strong leader, why we need to start looking forward to the exciting times ahead and why is it absolutely necessary to...
December 1, 2021
Deep Dive S3EP3: John Martinez CEO Shocklogic
John Martinez, CEO of event management software company Shocklogic, grew up in the slums of Caracas, Venezuela, with 19 adopted siblings before eventually going on to gain a PHD in Quantum Physics from M.I.T. In this edition of Deep Dive he explains how his extraordinary upbringing shaped his values...
November 23, 2021
Be less afraid and take risks Mark Cooper CEO of IACC
On this episode of Deep Dive, Holly Patrick asks Mark Cooper, the CEO of the International Association of Conference Centres and chair of the Events Industry Council, whether it’s okay for association leaders to take to calculated risks, how important is it to surround yourself with a good team in a...
November 11, 2021
Deep Dive S3EP2: Communication is crucial Annamaria Iagnocco
How have association leaders managed through the pandemic, how have they overcome challenges and how have they adapted to lead from the front in a post-pandemic era? Here to discuss all this and more with Holly Patrick is professor Annamaria Iagnocco, president of the European Alliance of Associations...
October 18, 2021
Deep Dive S2EP1: We need purpose Geneviève Leclerc
Geneviève Leclerc, managing director of the International Society of Limnology, talks to AMI editor James Lancaster about Meet4Impact, the not-for-profit movement she co-founded in 2019, which aims to encourage associations and host destinations to create more sustainable, impactful meetings that...
October 1, 2021
Deep Dive S2: We need to talk about what happened Julius Solaris
Julius Solaris, VP marketing strategy, events at Hopin, wants the meetings and events industry to have a serious conversation about the toll the pandemic has had on mental health. Here he talks to AMI Editor James Lancaster about burnout, denial, and the need for leadership from associations...
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“I kept wondering, ‘Am I doing the right thing’?”
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