Nienke van der Malen, CEO of destination matching service Conferli, talks to AMI editor James Lancaster about how associations are being more proactive when it comes to choosing where they meet, but politics can still get in the way....
1:30 ‘Headache’, ‘time-consuming’, ‘complex’ – these are the
words you hear when you talk to associations about the tender process.
2:51 In most cases there is no standard tender process in
place.
4:27 Only 30 per cent of associations require a local host.
5:10 There’s been a switch. Associations are now proactively
approaching destinations
5:40 There’s been a huge switch from destination branding to
eco-system branding
8:00 Associations see hybrid as two different tenders – and they
don’t like it!
11:20 We have a long way to go communicating what we can do
13:50: Nowadays the bidding process is still very political
18:10: I remember losing a bid to another city where the
president had proposed to his wife!
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
