AMI Editor James Lancaster catches up with Nikki Walker, Global VP Engagement - Associations & Communities, MCI Group to talk about the future of membership...
1:14 There is a craving to get back to face-to-face. None of our clients liked hybrid.
4:45 Associations who already had online communities thrived during the pandemic.
8:26 Associations have been too rigid in the way they protect membership.
14:00 Online communities are simple and not exorbitant. People forget they have to be managed.
16:00 The model of having a standalone conference where people sit and nod along quietly to someone on stage needs a revamp if we still expect people to travel.
21:50 The more someone in your community is engaged the more loyal they will be.
22:50 Be flexible. Be open to change. Be more…modern.
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.