Deep Dive S4Ep5: Smart associations are happy with smaller audiences Martin Sirk

Deep Dive /  / 

For the final episode of Season 5, Deep Dive, AMI editor James Lancaster caught up with regular contributor Martin Sirk, International Advisor to the Global Association Hubs Partnership.


6:20 The associations being formed now would never dream of describing themselves as associations.

12:24: I don’t really believe in hybrid events…as such.

15:20 Smart associations are being much more careful about how they run their online meetings. They’re not chasing numbers. They’re happier with smaller audiences.

16:30: We’re heading into an era where we’re going to have to justify every tonne of carbon we generate. So, we have to become much better at expressing the purpose of the meeting.

21:38: It’s untenable not to take action against official Russian organisations at the moment, but leaving the door open for individual Russian academics is really important.

25:20: If you’re booking up association meetings three-five years in advance. 10 per cent inflation is a monster. Even a year out it can destroy your bottom line.

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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