Revenue diversification is the challenge - Carola van der Hoeff

Deep Dive /  / 

James Lancaster talks to newly elected president of AC Forum, Carola van der Hoeff


2:42: Things are looking better. Europe is opening up. But we all need to change our business models. We can't rely on congress income.

3:30: Everyone is thinking about diversifying their income.

4:44 The world has changed. I'd be surprised if associations went back to the old ways.

6:10 To say associations are slow is an unfair stereotype, if you've seen how quickly and creatively they adapted during the pandemic.

10:00 There are times when association executives need to talk CEO to CEO not CEO to their boards. And that's a great opportunity we have at AC Forum.

14:00 There seem to be a lot more women working in associations than men. I don't know why, but they are doing a great job!

16:00 But it's important if you are having a panel or webinar to have a diversity in your speakers and that's something we always try to achieve.

James Lancaster
Written By
James Lancaster

A journalist for more than 22 years, AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Page proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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