UFI, the Global Association of the Exhibition Industry, has appointed Adeline Vancauwelaert as its next chief operating officer.
Vancauwelaert will join UFI on 22 February from her current position as event director at global exhibition organiser Comexposium, where she was responsible for strategic positioning, team management, and the international development of the SIAL show.
In her new role, Vancauwelaert will be based at UFI’s Paris headquarters and oversee the association's administration.
Vancauwelaert said: “I’m thrilled to be joining UFI and to have the chance to bring my experience and expertise to build on the important work being carried out by the UFI team.
“In these challenging times, UFI has been central to industry advocacy efforts and has a vital role in keeping the industry informed and connected. I’m looking forward to serving UFI members and the wider industry.”
In response to the pandemic, UFI put together serval frameworks for its members and the wider industry to use as guidance on how to operate safely. These include the Global Framework for Reopening Exhibitions and B2B Trade Events, Good Practice Guide for Addressing Covid-19 Requirements and an Exhibition Industry Market Status Tracker.
UFI CEO and managing director, Kai Hattendorf, added: “I’m delighted to welcome Adeline Vancauwelaert to the UFI team. She brings a wealth of experience of the events industry, which will prove invaluable as she takes on key responsibilities within our association, managing our Paris headquarters, and overseeing UFI’s administration. We can’t wait to start working together.”
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.