Business Events Sarawak partners with academia

Event organisers will benefit from close ties with Universiti Putra Malaysia to ensure lasting legacies for events in Sarawak under a new agreement

Looking to explore opportunities in research, commerce, development and employment, a new collaboration between Business Events Sarawak (BESarawak) and the Universiti Putra Malaysia (UPM) offers exciting opportunities for international events.

UPM and BESarawak parties signed a memorandum of understanding under the Business Event Sarawak Alliance (BESA) to strengthen, nurture and develop business events in Malaysia’s largest state. The UPM also has a satellite campus in Bintulu.

“This is a strategic move to broaden UPM’s capabilities and empower them with the necessary resources to organise high-impact conventions and exhibitions,” said Sarawak’s Minister of Tourism, Creative Industry and Performing Arts, Dato Sri Abdul Karim Rahman Hamzah. “Sarawak’s reputation for business events is growing steadily.”

Sarawak has been the destination of choice for many of UPM’s past conventions and exhibitions with a particular focus on sectors such as agriculture, infrastructure, transport, education and human capital.

“BESarawak’s support goes beyond helping planners to develop their events,” says Amelia Roziman, BESarawak’s CEO. “We also want them to get the most out of every event.

“The intangible values of business events are just as important as economic returns and we want to help planners design their legacies effectively. I am very proud to see UPM’s legacy unfolding with this collaboration.”

EXTRAORDINARY SARAWAK

Sarawak, on the island of Borneo, launched Malaysia’s first convention bureau and has built a wealth of experience in hosting international events with the concept of collaboration at its heart. The cities of Kuching, Sibu and Miri offer world-class infrastructure from purpose-built convention venues like the Borneo Convention Centre Kuching to a wide range of hotels.

With its extraordinary biodiversity and natural wonders, Sarawak is also an exciting destination for memorable events. Home to tropical rainforests, the Mulu World Heritage Area, the Gunung Gading National Park, the orangutan and the Rafflesia, boasting the world’s largest bloom, there are endless opportunities for off-site events as well as pre and post tours.

But it is the people of Sarawak that are the real draw. Home to at least 27 different ethnic groups, Indigenous people make up around 40 per cent of the population. Delegates can immerse themselves in centuries-old traditions from music to crafts and, of course, the fabulous food.

Sarawak is working towards its Post Covid-19 Development Strategy 2030 and the United Nations’ Sustainable Development Goals 2030.

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