How to design a successful, sustainable event

Sustainability is becoming ever more important in the events industry and planners are continually looking to raise the bar in hosting sustainable meetings. With this in mind, here are three ideas from Canada to help you plan a meeting that not only has a positive impact on your organisation, but also, on people and the planet.

Pemberton, British Columbia (Photo credit: Maurice Li)

Pemberton, British Columbia (Photo credit: Maurice Li)

1. Set Targets

Vancouver Convention Centre, British Columbia (Photo credit: Destination Vancouver/Hubert Kang)

Vancouver Convention Centre, British Columbia (Photo credit: Destination Vancouver/Hubert Kang)

Establishing specific, achievable and measurable goals is an important way to ensure that you can plan with purpose. Once your organisation has decided upon the areas to prioritise, the next step is to work with a destination whose goals align with your own.

Canada, for example, recently announced that domestic partners are embarking on the second phase of its Canadian Business Events Sustainability Plan — a-first-of-its-kind national programme aimed at improving the economic, socio-cultural and environmental sustainability practices of business events hosted across the country.

Through it, destinations will take part in the Global Destination Sustainability Index (GDS-Index) annual benchmarking process. The GDS-Index will benchmark and improve the sustainability practices of these cities, their destination marketing organisations (DMOs) and their supply chains.

Meeting and event planners can work with these Canadian partners toward sustainability goals that are meaningful for both the organisation and their host destination.

2. Choose Caring Collaborators

Edmonton, Alberta (Photo credit: Explore Edmonton)

Edmonton, Alberta (Photo credit: Explore Edmonton)

Working with partners — whether it be destinations, venues or hotels — that are aligned with your organisation's sustainability vision is of paramount importance. In Canada, planners will find no shortage of sustainability conscious partners, each with inspiring initiatives that can help create an exceptional, sustainable event.

Take Edmonton’s DMO, Explore Edmonton, for example. In August, they launched their Responsible Events Program. Ranging from social to environmental Giving Projects, it provides tangible options for planners to choose from. Along with aligning with their event's objectives, it can be rolled out regardless of the event's size, type or budget.

3. Leverage Local

Fisheries and Marine Institute of Memorial University of Newfoundland, Newfoundland and Labrador

Fisheries and Marine Institute of Memorial University of Newfoundland, Newfoundland and Labrador

Aside from the obvious reduction in emissions generated via long distance transportation, there are plenty of economic and socio-cultural advantages to working with locals when it comes to hosting a sustainable meeting. Fortunately for those looking to host in Canada, you don’t have to compromise on quality when doing so.

This applies to everything from local food, like at the Halifax Convention Centre where you can enjoy a mouth-watering menu that centres around the seasonal, organic produce of Canada’s East Coast, to world-class local speakers. Canada’s knowledge hubs are home to industry-leading experts across a range of sectors who can provide impactful keynote speeches at meetings and events.

As a consequence, planners can create an event that is not only sustainability-conscious, but also allows attendees to immerse themselves in the community and engage with some of the brightest minds in their field.

Impactful, sustainable events

Toronto, Ontario (Photo credit: Destination Canada)

Toronto, Ontario (Photo credit: Destination Canada)

Planning a sustainable meeting has never been more vital. Planners can rest assured that by working with Destination Canada’s Business Events team, they will have all the tools necessary to put on a successful, impactful and sustainable event in one of the country’s dynamic cities.

For impartial insights, inspiration and introductions, planners can contact Destination Canada’s Business Events team here.

Contact:

Virginie De Visscher
Senior Director of Business Development, Economic Sectors
DeVisscher.Virginie@destinationcanada.com
T: +1 204-802-0920
businesseventscanada.ca