Legacy and sustainability at the heart of events in Sarawak

The third TriBE Assembly has just taken place in Sarawak and reaffirmed the destination’s commitment to becoming a leading destination for business events and ecotourism

At the recent Business Events Tribal Meet - or TriBE – Sarawak, on the island of Borneo, Malaysia, revealed its plans to secure an ambitious target of business events by 2030 by developing further its measures to place legacy impact and sustainability at the forefront of the sector.

Themed ‘Reimagine Our Future’, the legacy impact and sustainability of business events were the main topics of discussion. TriBE Assembly reasserted the message that Sarawak is serious about motivating the sector to think beyond the economic returns of events.

Setting Sarawak apart from other destinations, the outcome of the Assembly was a proposal to the Ministry of Tourism, Creative Industry and Performing Arts Sarawak of its long-term strategic plan and a set of actions to assist in achieving the state government’s Post Covid-19 Development Strategy (PCDS) 2030 designed to turn Sarawak into a leading destination for ecotourism and business events.

The proposal outlines how the government can strengthen its collaboration with the sector to develop practical and ethical policies and guidelines that will steer future business events to be more impactful and sustainable to the destination.

“The Ministry of Tourism, Creative Industry and Performing Arts Sarawak pledges that legacy impact and sustainability will be fully supported and will be the ethos of our business events sector,” said Sarawak’s Minister of Tourism, Creative Industry and Performing Arts, Dato Sri Abdul Karim Rahman Hamzah. “Since business events are part of PCDS 2030, sustainable and legacy-driven events will be key to achieving our aspiration of economic prosperity, social inclusion and environmental sustainability.

“The Ministry and I pledge to drive positive community, economic and environmental developments from business events and lead the 300 delegates from TriBE Assembly as Sarawak’s business events ambassadors.”

To communicate the sector’s impacts and efforts, the first volume of the International Journal of Business Events and Legacies (IJBEL) has been launched. The journal is the world’s first to merge business events and legacy topics in one title and the first in South East Asia on all business events.

“The first issue provides excellent insights and knowledge into how global business event players are evolving and what impacts have been found until now,” said Amelia Roziman, BESarawak’s CEO. “Eleven papers have been published and half are reporting on the legacies and sustainability efforts that their respective events and destination have started. The first volume indicates that the journal is an effective and reliable way to document the real values of business events.”

Sarawak’s new value proposition is expected to attract and secure 1,245 business events by 2030. Out of 94, 81 business events have been assessed for a total of 570 impacts on the sector, economy, community, environment and political governance.

These events are eligible to enrol on the BESLegacy Initiative

For the BESustainability Starter Kit and information on TriBE, contact Dylan Redas Noel at drnoel@sarawakcb.com.

For more information on legacy impact and sustainability, contact Rose Bruce at rose@sarawakcb.com.

For information on IJBEL, contact Geoffrey Lee at geoffrey@sarawakcb.com or visit ijbel.businesseventssarawak.com 

BESarawak was established in 2006 to promote Sarawak as a competitive destination for national and international business meetings and help connect NGOs, corporations and government bodies to make business events a success. BESarawak is a member of the International Congress and Convention Association (ICCA) and the Union of International Associations (UIA).

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