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Reykjavík CVB to double up as national bureau for Iceland

Meet in Reykjavík, the  convention bureau for Reykjavík city and the capital area, is now under the umbrella of Promote Iceland – a national agency whose purpose is to promote the country to foreign markets.

The bureau will operate independently  for the meetings marketing and serve as both a national convention bureau for Iceland and as a city bureau for Reykjavík, according to an agreement between Reykjavík’s city council, Promote Iceland and Icelandair.

The aim of the agreement is to strengthen Iceland and Reykjavík as a destination for meetings, incentives, conferences, and events (MICE) while increasing ‘operational efficiency’ and putting the Icelandic business travel industry on a more sustainable footing.

Sigurjóna Sverrisdóttir, managing director of Meet in Reykjavík, says that these developments are an essential step for Meet in Reykjavík. She said: “Our mission, of course, remains the same. To help MICE-planners create unforgettable events in a one-of-a-kind destination. Now, we’ll also have Promote Iceland’s collective knowledge and resources in our arsenal.”

Pétur Th. Óskarsson, CEO of Promote Iceland, said: “We are thrilled to welcome Meet in Reykjavík to our portfolio of projectsThis contract strengthens and extends our services  and reflects our commitment to the Icelandic tourism industry’s long-term strategy. We know that it will take time for the MICE industry to recover after the COVID-19 outbreak. There are however numerous opportunities in this situation for Iceland, an environmentally friendly and safe destination and there is no doubt in my mind that Iceland will again be a thriving MICE -destination in the near future.”

Promote Iceland is a public-private partnership established to improve the competitiveness of Icelandic companies in foreign markets and to stimulate economic growth through increased export.

The goals of Promote Iceland are promoting Iceland as a tourism destination, assisting in the promotion of Icelandic culture abroad, and introducing Iceland as an attractive option for foreign direct investment.

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