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Danish bureaux publish new tools for creating meeting legacies

A step-by-step guide to creating meetings that have long-term societal benefits has been published by MeetDenmark, an association of convention bureaux in Denmark.

The study, called Meeting Legacies – Innovating for Enhanced Value Creation (2020), was co-authored by MeetDenmark and meeting industry consultancy Gaining Edge.

It explores how cities can choose which meetings to focus their legacy efforts on, how to create a legacy ‘eco-system’, and a common understanding of legacy and its potential for the destination.

The legacy tools presented in the study are based on previous experiences and insight gained from four meetings held in Denmark in 2019: IoT Forum’s IoT Week (Aarhus), Media Arts History’s RE:Sound congress (Aalborg), 100% Climate Neutrality (Soenderborg) which originates from a collaboration of universities, municipalities and innovators in the Danish/German border region and WindEurope’s Offshore 2019 (Copenhagen), the world’s largest offshore wind energy congress.

“By releasing this study and the tools we hope to help the international meeting community make scientific congresses even more relevant, impactful and valuable for both associations and destinations in the future. With the need for sustainability and everything currently happening in the world, we feel that it is even more important to carefully consider and plan what long-term effects a congress can and should have,” says Birgitte Hee Olesen, Chairman of MeetDenmark.

Recognising the importance and potential of meeting legacies for Danish businesses and society, both The Danish Ministry of Industry, Business and Financial Affairs and The Danish Executive Board for Business Development and Growth are providing financial support for MeetDenmark and the legacy work at the Danish destinations.

“By connecting Danish businesses and local communities with the more than 100,000 leading international scientists, specialists and decision-makers who visit Denmark every year to attend congresses, we are creating stronger international networks, collaboration and innovation. We are also promoting Danish solutions and Denmark as a great place to live and work. But just as important, we assist the international scientific associations realise their visions and missions. It is a win-win,” says CEO Mikkel Aarø-Hansen, Wonderful Copenhagen.