Webinar: Don’t bank on it! Creating robust revenue streams

The coronavirus pandemic – and the suspension of in-person meetings – has forced associations to look again at their main sources of income. But even before the pandemic, business models were changing as associations sought to diversify revenue streams and stay relevant. This must-watch webinar will explore how associations can prosper and thrive in an increasingly competitive world – and create sources of income that will prove robust enough to withstand the next big shock.

Key learnings:

  • Diversify your income streams
  • Build more robust revenue models
  • Membership pricing models (freemium, premium, or…?)
  • Refresh your congress pricing structures
  • A few lessons from corporate life

Sign up to watch our live webinar here

How has the coronavirus pandemic impacted association finances? Please share your thoughts by completing this short survey.


Sponsored by


James Lancaster, AMI Editor and Editorial Director, Northstar Meetings Group – UK 

James Lancaster is Editor of AMI magazine, the leading title for association executives, secretaries general and organisers of international not-for-profit meetings. An award-winning journalist, he worked for various national and regional publications in the UK, focusing chiefly on news, business and public affairs, before joining AMI in November 2010. He is a seasoned commentator on association and meetings industry issues and a frequent panellist at association forums and trade shows.

James has enlisted the help from leading industry experts to discuss this topic in more detail.



Iain Bitran, Executive Director, ISPIM

Iain Bitran is the Executive Director of The International Society for Professional Innovation Management (ISPIM) and has overseen the association’s growth since 2003. Iain has organised many international conferences, developing strong networks in the process.  Iain is passionate about events and is a regular speaker at conferences around the world, particularly on how to develop successful events. He is an official MICE Ambassador for the City of Fukuoka in Japan.


Angela Guillemet, Executive Director, INCON

Angela Guillemet is Executive Director, INCON, a partnership of the world’s leading conference organisers and association management companies. She is passionate about connecting, engaging, and working with stakeholders, across countries, cultures and sectors. She has been called on for her association expertise by other associations including, SITE, Euromic, the International Society of Plastic Surgery (ICOPLAST) and the Irish Coaching and Mentoring Association.



Kai Troll is President and Interim CEO of Brussels based ASSOCIATIONWORLD Foundation, providing education to associations and non-profits. Kai serves as the CEO of Best Buddies Europe, MiddleEast and Africa and as Head of the Development, International Sport and Cultural Association (ISCA). He drives developments at several International and European associations in the field of disability,- medical,- new technology,- sports and education and is the co-founder of the Geneva International Association Forum (GIAF).

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