Birmingham’s ICC in healthy form with medical associations

Birmingham’s strengths in the medical sector have been confirmed, with the city’s ICC venue securing five medical association congress wins in just three weeks.

The record end to the financial year saw the UK city secure conferences for The Royal College of Physicians (April 2020), Psychological Society (July 2021), Association of Surgeons in Training (March 2020), British Orthodontic Society (October 2021) and the UK Interdisciplinary Breast Cancer Symposium (January 2020).

Greater Birmingham has positioned itself as a Life Sciences City, with a growing biomedical and medtech community. Its unique infrastructure offers an integrated research and innovation platform that spans discovery, development, and implementation into clinical practice.

At the heart of Greater Birmingham’s medical quarter, The Institute of Translational Medicine (ITM) is a new world-class clinical research facility, located between the Queen Elizabeth Hospital Birmingham – the largest teaching hospital in Europe – and the University of Birmingham Medical School. It aims to bring medical science and discoveries to patients and health care systems rapidly and seamlessly. The ITM is delivered by Birmingham Health Partners; a collaboration that brings together the clinical, scientific and academic excellence of the University of Birmingham (UoB), University Hospitals Birmingham NHS Foundation Trust (UHB), and Birmingham Women’s and Children’s NHS Foundation Trust.

The Edgbaston Medical Quarter, meanwhile, is home to an established life science economy and a centre of medical innovation. It brings together more than 180 medical organisations, 80 hospitals and specialist care centres, 44 GP clinics and 23 training facilities all within walking distance of one another.

The city’s medical knowledge is extended further at The Birmingham Research Park, with specialist life sciences growth hub The BioHub® a springboard for start-up companies.

Given Birmingham’s healthcare knowledge base, the medical sector has become a major contributor to the ICC. The venue’s accessibility and ability to host large association congresses of up to 4,000 delegates has helped raised the city’s profile with medical associations.

In 2018 the venue welcomed the 2,000-strong British Orthopaedic Association Centenary Congress, and this year is set to host the British Society for Rheumatology, British Association of Oral and Maxillofacial Surgeons, and the Royal College of Paediatrics and Child Health, amongst others.

The venue posted year-on-year growth of 25 per cent for FY19 across all association and corporate client sectors.

Donna Cunningham, ICC & Vox Sales Director said: “We are consistently driving the ICC’s association proposition, diversifying into new markets as well as ensuring we continue to exceed expectations and nurture relationships with retained clients. Our associations portfolio is a pivotal part of our strategy, and these end of year results are testament to the fantastic work the team has done in driving growth in the associations market and reaffirming our national and international position on the associations circuit.”

(via NEC Group, Business Birmingham)