Edinburgh’s ESOMAR helps its ‘Data Capital’ reputation

Edinburgh has reinforced its ambitions as ‘Data Capital of Europe’ as host of the ESOMAR Congress 2019 – The Global Data & Insights Summit.

The event (8-11 September, Edinburgh International Conference Centre) has attracted more than 1,200 international delegates, and over 3,600 live online viewers, for a cutting-edge congress on methodologies in data and insight. Speakers include Google, Microsoft, Viacom, Unilever, Intel, Facebook, PepsiCo, and Diageo.

Amanda Ferguson, Head of Business Tourism at Marketing Edinburgh, says the event underlines the city’s work to showcase technology as a centre of excellence, thereby driving business events.

“It creates a halo effect; more events, more knowledge sharing, driving innovation in turn attracting more talent and investment. It’s a great example of creating a positive impact for the city and aligns well with Edinburgh’s ambition to function as Data Capital of Europe.”

The Scottish capital is home to the The Data Lab, Scotland’s Innovation Centre for data and AI. Its annual DataFest showcases the country’s data science skills; the 2019 event attracted more than 4,000 people to 62 events across Scotland. Addiiotnally, the University of Edinburgh’s School of Informatics is the largest Informatics research centre in Europe.

Finn Raben, director general at ESOMAR, said: “Edinburgh’s bid to host the Congress stood out against other cities’ due to its strength in the tech sector. It’s considered the UK’s fastest growing tech hub, home to the likes of CodeBase, the UK’s largest start-up incubator, Skyscanner and Fanduel. 

“Edinburgh has a rich tradition of being a centre of innovation and this continues today with the University of Edinburgh’s world-leading programmes in data science, robotics and AI. It’s a real asset, as it feeds our ambition to promote internationally the tech industry work happening at a local level.

“We’re excited to engage with the thriving start-up community in the city, helping connect those local businesses with more than 1,000 decision makers from across the globe.”

CodeBase, the UK’s largest start-up incubator, is one of the presenting organisations.  Martin Boyle, director of innovation and transformation at CodeBase, said: ‘‘CodeBase is delighted to be partnering with ESOMAR to share our thoughts on effective innovation and business transformation to such a diverse international audience.”


(via Daily Business, The Data Lab)

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