‘Emotional’ online bid secures earthquake conference for Milan

Milan will host the 2024 edition of the World Conference in Earthquake Engineering (WCEE), arguably the most important international scientific event in the field of seismic engineering, after a successful online bid.

The prestigious event, which is held every four years and attracts around 5,000 delegates, will  be returning to Italy for the first time in more than half a century. Rome hosted the meeting in 1973.

The bid was put together by two academic associations: Anidis (Italian National Association of Seismic Engineering) and ISI (Italian Seismic Engineering) and AIM Group International.

The support of the Eucentre Foundation (European Center for Training and Research in Earthquake Engineering) was also fundamental, as well as the involvement of the local institutions, MiCo Convention Center, and Italian earthquake engineering firms.

The 59 national delegates of the countries that constitute the IAEE (International Association for Earthquake Engineering) voted for  Milan over bids from Montreal (Canada), Lyon (France), New Delhi (India) and Auckland (New Zealand).

The bid was due to be presented in person at this year’s event in Japan, which was pushed back to 2021.

Instead AIM Group built a dedicated website to present the bid.

Marica Motta, Sales Operation Coordinator of AIM Group International, said: “An emotional and motivational video produced ad hoc explained to the delegation the strong desire of the City to welcome delegates to the city. It also included a series of video support messages from international key opinion leaders and  important institutional endorsements (Lombardy Region, Civil Protection, Mayor of Milan, National Council of Engineers) and a long list of 75 supporting sponsors (representing associations and companies).”

 Flaminia Roberti

Flaminia Roberti (left), Global Sales Director, AIM Group International, added: “We are really happy with this result, which confirms that Italy represents an excellence in the international scientific scenario and a reliable conference destination. We worked with great commitment on this project, designing an innovative and creative bid dossier. Our Group has believed in this ambitious project from the beginning and has invested in a long process that led us to this important acquisition.”