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Glasgow: bureau asks international monitor to help build sustainable future

Glasgow has underlined its ambitions to become ‘one of the world’s most sustainable places to live’ by allowing a third party to monitor its environmental performance.

Ahead of the UN Climate Change Conference (COP 26) next year, the city’s convention bureau has partnered with the international tourism advisory group EarthCheck, who will track the city’s attempts to improve its environmental and social performance against its own targets and the performance of other cities.

Leaders in the Scottish city have committed to developing a ‘circular and regenerative’ economy while delivering higher standards of health and hygiene in a post Covid-19 world.

Aileen Crawford, head of Glasgow Convention Bureau, said: “Becoming an EarthCheck Certified destination was the obvious next step for this ‘Dear Green Place’, the old Scot’s translation of Glasgow’, as the city currently ranks 4th on the Global Destination Sustainability Index of sustainable conference cities.”

Glasgow is aiming to becoming carbon neutral by 2030. It has introduced a low emission zone for the city centre, a new local transport strategy, and has drawn up plans to create a ‘circular’ economy by eliminating waste and keeping products and materials in continual use.

“We want to position Glasgow as an international destination for business, investment, and tourism but we recognise the need to take action to safeguard and care for the health and wellbeing of our citizens and our visitors and build confidence again in our great city,” said Crawford.

“The city chose the EarthCheck Destination Standard and EarthSafe programme, developed by EarthCheck to help the tourism and events industry meet the new health, wellness, and hygiene expectations now demanded in a Covid-19 renewal period.”

The EarthCheck Sustainable Destinations and EarthSafe programme will provide Glasgow with a scientific framework to benchmark, certify, and continuously improve their environmental, cultural, social, and economic performance.

Stewart Moore, founder and CEO EarthCheck, said:“Hygiene, general visitor safety, cleanliness, and sustainability can be expected to be front and centre in the forward travel and leisure plans for all visitor markets as we move into a reset and recovery phase where travel restrictions and physical distancing is gradually relaxed. Business operators now need to offer services and experiences in a consistent, safe, and sustainable manner which not only meets individual government regulations but the heightened expectations of travel and consumer markets.”

The EarthCheck Sustainable Destinations and EarthSafe program will provide Glasgow with a scientific framework to benchmark, certify, and continuously improve their environmental, cultural, social, and economic performance. Most importantly EarthCheck will also help the destination to navigate its way forward in a post Covid-19 tourism and travel environment.