Hangzhou rebrands as the ‘new economy’ conference capital

Hangzhou is positioning itself as the destination for ‘new economy’ conferences.

The Chinese city is moving from relying on its tourism assets to promoting its industry advantages as it aims to take a wider share of the international conference market.

This year, Hangzhou has set the goal of transforming itself into the “No.1 Digital Economy City in China”. Within and beyond that, the city has emerging industries in ‘new economy’ sectors, including smart internet, fintech, and sustainable energies, alongside culturally-focused creative industries and new retail. Business Events Hangzhou says “the combination of the growing footprint in both the business events and the new economy sectors has created a mutually beneficial virtuous circle”.

Hangzhou is the home base of Chinese tech giant Alibaba, which forms the centre of a digital ecosystem that includes companies such as 2Dfire Technology and NetEase.

The city’s new marketing campaign, “Hangzhou, Inspiring New Connections” includes the launch of a publicized list that ranks the success of each ‘new economy’ conference, and the roll out of financial and travel incentives to support ‘new economy’ business events.

A recent business events roadshow in Singapore marked the city-state as a major target market for Hangzhou, as it hopes to take advantage of Singapore’s mature MICE industry and base of experienced PCOs. The event showcased why Hangzhou – a five hour flight away – should be the considered the new go-to destination for ‘new economy’ conferences in the region.