Industry expo showcases all the tea in China

Hangzhou is holding the largest ever China International Tea Expo, a 70,000 sqm expo bringing together government delegations from 30 of the most well-known tea plantations.

Themed “Tea and the World, Shared Development”, the show in Hangzhou (May 15-19) is organised by Shenzhen HJC Industrial Group, a world-class integrated tea service provider, and co-hosted by the Ministry of Agriculture and Rural Affairs of China and the People’s Government of Zhejiang Province.

Tea is big business in Hangzhou: It is the capital of Zhejiang province, which is renowned for its green tea. In 2018, the province boasted 2,000 sq km of tea under cultivation, the output value of which had reached 20.6 billion yuan resulting in a market turnover of 22.2 billion yuan. The export volume and value of green tea accounted for half of the country’s total. Hangzhou is also home to the Tea Research Institute at the Chinese Academy of Agricultural Sciences.

The host city also plans to organise a series of themed seminars focused on tea culture, tea as a hobby, and the tea tourism experience.

Other attendees include Shandong province, the largest tea plantation in northern China, known in tea circles for producing excellent teas at latitudes well north of where tea is usually grown. The province plans to highlight its achievements in terms of the size of its industry, the name recognition of its brands, the development of green, eco-friendly tea plantations, its future development goals and its 40 kinds of famous tea.

In late 2018, the China International Tea Expo was certified by the Union of International Fairs (UFI) as an internationally-recognised professional event. This year’s expo has attracted more than 1,500 exhibitors and features 3,125 booths, including 2,793 for tea, coffee and derivatives and 332 for sectors that service the tea growers including packaging, processing equipment, technology, and marketing. The expo has attracted 3,098 domestic and 193 overseas buyers, exceeding expectations and making it the largest tea event in China.

This year’s expo will also incorporate a series of major themed events, including: the Meeting of China-CEEC Ministers of Agriculture & the China-CEEC Agro-Trade and Economic Cooperation Forum; “Tea Talk by West Lake” – The International Summit Forum on China’s Tea Industry; the Tea Industry T20 Summit; the International Tea and Coffee Dialogue; the Forum on Building Tea Brands in Poverty-Stricken Areas; the International Seminar of Tea Institute Directors; the Conference on Tourism Development in Tea Growing Regions and the Forum on Contemporary Chinese Tea Culture. The expo includes 144 special guests from international organisations across 25 countries including a number of governmental ministers and ambassadors.

(via PR Newswire)

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