Maastricht puts knowledge at heart of meetings strategy

Maastricht is positioning itself as a home for large scale association meetings by focusing on its illustrious ‘knowledge eco-system’ of universities and scientific research.

With the recent completion of a new convention centre, the German city is hoping institutions like Brightlands, MUMC+, and Maastricht University will help attract meetings.

The city has launched a new campaign called ‘Maastricht: where heart meets matter’, which foregrounds the societal, as well as the economic, benefits of staging conventions.

A joint initiative of the Maastricht Convention Bureau and MECC Maastricht, in collaboration with Maastricht Marketing, it features a fully digitized bid book with five videos.

Jurgen Moors, managing director of the Maastricht Convention Bureau: “Maastricht is a unique destination in the heart of Europe, the city of ‘the good life.’ The place where a rich international culture and history merge with an innovative knowledge ecosystem. The synergy between science, entrepreneurship, and successful conventions in the brand-new MECC Maastricht convention center is what makes Maastricht unique. The ‘legacy’ of major international conventions in turn contributes to the business climate. With this campaign – aimed at convincing organizers to hold conventions in our region – we are betting on both the short- and long-term development of the region.”

Dr. Bas Bekkers (VP of the Department of Cardiology at MUMC+): “The great thing about Maastricht as a conference destination is that it’s a very compact and well-arranged city with an extremely friendly atmosphere. From the convention center, you can easily walk to the city center along the river Maas. Besides that, Maastricht is a very un-Dutch city with good restaurants, bars, and there’s also a lot to experience in the surrounding region. I will never become a true Maastrichtian, but I feel more at home here than anywhere else. These videos help you understand why.”






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