Associations: how to make friends and influence people

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The coronavirus pandemic has changed everything: so how can associations help shape the policies that will define how we live for years to come? In this webinar we’ll discuss how associations can avoid sinking into obscurity and become influential actors on the world stage – responsive to the needs of their members and powerful advocates for change.


  • Your role in a post Covid-19 world
  • Getting your association fit for purpose
  • Effective campaigning in times of crisis
  • Why solution-driven events matter
  • Raising your media profile

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Who is hosting the webinar?

James Lancaster

James Lancaster is Editor of AMI magazine, the leading title for association executives, secretaries general and organisers of international not-for-profit meetings. An award-winning journalist, he worked for various national and regional publications in the UK, focusing chiefly on news, business and public affairs, before joining AMI in November 2010. He is a seasoned commentator on association and meetings industry issues and a frequent panellist at association forums and trade shows.

James has enlisted the help from the UKs leading industry experts to discuss this topic in more detail.

Martin Sirk, International Adviser, Global Associations Hub Partnership

Martin Sirk Bio: Martin is International Adviser to the Global Association Hubs Partnership, helping associations achieve their development objectives by working with GAHP partner cities Brussels, Dubai, Singapore & Washington DC. Formally CEO of the International Congress & Convention Association, he is consultant to a wide range of international associations.


Nikki Walker, Global VP Association Management MCI Group

Nikki Walker Bio: Nikki Walker has more than thirty years’ experience growing and developing associations around the world. As the Global Vice President of Association Management & Consulting for the MCI Group, she is responsible for defining and implementing the services MCI provides to associations.


Colm Clarke, Partner, Exempla Management and Consulting

Colm Clarke Bio: Colm is a partner at Brussels-based association and event consultancy Exempla. He has over 15 years’ experience in management services, business events and association management, including leading staff teams and facilitating strategy development for volunteer leadership groups.


When: On Demand
60 minutes
Cost: Free


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