Covid-19: Safe Dubai poaches several business events

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MedLab Middle East 2020 MedLab Middle East 2020

Dubai’s business events sector continues to lay the groundwork for a sustainable post-Covid recovery, with the city posting several major bid wins.

Dubai Business Events (DBE), the city’s convention bureau, has secured the International DIP Symposium on Diabetes, Hypertension, Metabolic Syndrome and Pregnancy; the World Independent Advertising Award Conference; and Omnilife Latin America Incentive.

All three are expected to take place next year.

Other events DBE has played a role in bringing to the city include Arab Association of Urology Annual Congress (2020), Premier Financial Alliance Annual Incentive (2021) and Tfest (2021).

Among the events awarded to the city are a number that have been relocated to Dubai, with organisers taking advantage of the city’s rapid response to the pandemic and the implementation of effective health and safety protocols, as recognised by the Safe Travels stamp awarded to the city by the World Travel & Tourism Council.

Steen Jakobsen, Assistant VP, Dubai Business Events, said: “Just as the global calendar of business events has been disrupted over the past few months, so have bidding cycles and timelines for choosing destinations for future events. Nevertheless, we continue to see increasing interest from meetings professionals around the world and clear determination to get plans back on track.

“In a number of cases, where unfortunately other cities have not proved viable for certain events through 2021, we have been able to step in to provide an alternative, and we continue to work with event planners to identify opportunities where Dubai can play a role in restarting their business events.”

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.


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