Australia produces immersive videos as borders remain closed

A series of immersive videos has been produced to whet the appetite of delegates unable to travel to Australia.

Produce by Tourism Australia the ‘immersive videos’ will transport event planners from around the world into the heart of some of Australia’s most breathtaking destinations while the country’s borders remain closed.

Harnessing innovative 8D audio technology, the six films take viewers on a sensory journey to Uluru, Sydney Opera House, Fraser Island and the Daintree Rainforest. The videos have been themed by colour – blue, red, magenta, green, black and white – to evoke a range of emotions and showcase the diversity and vibrancy in Australia.

Tourism Australia Managing Director Phillipa Harrison said the videos would give event planners around the world a taste of what it’s like to experience Australia firsthand, but from the comfort of their homes and offices.

“Many organisations have had to put their trips on hold this year, but the demand for Australian business events experiences hasn’t waned with many still dreaming about travelling here in the future,” she said. “Although the current border restrictions mean that international groups can’t visit right now, we need to continue to keep Australia top of mind through bold and engaging initiatives, and remind them of the exceptional experiences that await them when they can travel here again.

8D audio is a sound engineering treatment that, when the viewer wears headphones, gives the music and sounds a three-dimensional effect for an immersive experience. It is the first time a tourism body has utilised this technology for a video series.