A new international journal documenting the wider societal benefits of international association meetings – and other business events - has been launched in Malaysia.
Curtin University and Business Events Sarawak (BESarawak) are the main organisations behind the International Journal of Business Events and Legacies, but the project is a collaborative effort.
So far 44 organisations from 15 countries agreeing to share case studies and expert articles to help the journal succeed.
Universiti Teknologi MARA (UiTM) Sarawak and the Sarawak Research Society have agreed to help expand the journal’s reach across multiple professional networks.
There are only a handful of journals in the world dedicated to the study of business events, according to BESarawak, and none, so far, has focused on legacy.
The aim of the journal is to help students, policy makers and industry professionals better understand how business events drive economies and advance knowledge.
Sarawak’s Minister of Tourism, Creative Industry and Performing Arts Dato Sri Abdul Karim Rahman Hamzah, said: “With this journal, more governments will recognise why this industry is the way forward for destination development. We have the power to advocate for legacy impact at greater levels, with real knowledge behind them.”
Sarawak began advocating for business events legacy in 2016.
BESarawak CEO Amelia Roziman said: “Business events are rich in many ways and we want the journal to reflect that wealth. Association and incentive events are superb economic drivers that deliver cutting-edge knowledge, solutions, and innovation to drive social, sectoral, environmental and political developments.”
The International Journal of Business Events and Legacies is backed by the Professional Convention Management Association and the International Congress & Convention Association as well as the Malaysian Association of Convention & Exhibition Organisers & Suppliers, and Malaysian Association of Travel & Tour Agencies Sarawak Tourism Federation, Business Events Council Malaysia and Malaysia Convention and Exhibition Bureau.
Organisations from Malaysia, Singapore, UK, Italy, France, Spain, Australia, China, USA, Oman, Libya, Serbia, Iran, Greece, Switzerland are currently involved in the project, and further international input is expected.
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
