A new 230,000sqm convention centre will be built in Dallas, Texas.
Dallas city council has approved plans for the massive venue, which will be located next to the current Kay Bailey Hutchison Convention Center Dallas.
The new centre will feature approximately 74,000 sqm of exhibition space and 37,000sqm of breakout space, including a 9,200sqm ballroom.
Work on the $2bn centre is expected to begin in 2024 with completion in 2028.
“This news is a game-changer for Dallas and will put our city on the map as the preeminent large-city convention and meeting destination in the nation,” said Craig Davis, Visit Dallas President & CEO.
“The centre will be the anchor for a lively new convention center district that will excite convention goers and revitalize southern Downtown Dallas, making it a place for locals to enjoy alongside our convention attendees.”
The planned convention centre will feature large, elevated ballrooms with outdoor event terraces boasting views of the Trinity River and Downtown Dallas. A welcoming entry and lobby will greet convention goers and create space for activities and programming.
The surrounding Convention Center District will connect Downtown Dallas with neighbouring entertainment districts, like Cedars and the planned Rail District, creating a walkable destination designed to attract both locals and visitors. The Convention Center District will be an authentic Dallas urban experience that will include restaurants, retail, lodging and entertainment options.
“This new building and surrounding development are exactly what our customers need and have been asking for,” said D. Bradley Kent, Visit Dallas SVP and chief sales officer. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labour and an outstanding hotel product. The new center and Convention Center District will enhance Dallas’ competitive position and put us on par with other destinations that have already invested in their buildings.”
The centre is expected to almost double annual attendance and associated revenue for the city.
“The expansion of the convention center will give us the opportunity to consider Dallas as a destination for our future annual meetings,” said Jennifer Krsanac, CMP, Director of Meeting Services for North American Spine Society. “Without the new expansion, the convention centre did not provide our meeting ample space and adequate flow for our meeting attendees. I am excited to follow this project and its positive impact on the city of Dallas and the future of the meeting industry.”
A journalist for more than 22 years, AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Page
proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.