Melbourne hopes conference will inform mental health strategy

Business event leaders in Melbourne hope a meeting of 5,000 psychologists will have a lasting positive impact on the city’s mental health strategy.

The capital of Victoria is set to host the International Congress of Psychology (ICP) – the world’s largest gathering of psychologists – in 2028, after winning a competitive bid.

Held every four years, the flagship conference is returning to Australasia for the first time in 40 years, and for only the second time in the ICP’s 132-year history.

It will allow delegates to exchange knowledge in the field of psychology and apply it to local settings in support of the Victorian Mental Health Workforce Strategy.

The six-day meeting will take place at the Melbourne Convention and Exhibition Centre and is expected to add around AUS$39.2 million to the local economy.

The winning bid was led by Melbourne Convention Bureau (MCB) in partnership with Australian Psychological Society (APS) and with support from the Victorian Government

MCB chief executive Julia Swanson said Melbourne was recognised for its long tradition of scientific exchange and collaboration across many fields of psychology internationally. This combined with MCB’s track-record of successfully delivering business events placed Melbourne as the ideal host for ICP 2028.

“We’re thrilled to see Melbourne continuing to win high-profile international business events, demonstrating key decision makers’ confidence to choose Melbourne for their next meeting. We look forward to welcoming the International Congress of Psychology in 2028.

“The journey to secure this event was two years in the making and an incredible example of ‘Team Melbourne’ collaboration. In partnership with the Australia Psychological Society, a highly engaged local organising committee and the very best of Victoria’s business events supply chain, MCB worked solidly to position our city as a leading global business events destination to host this hero event,” said Swanson.

Under the unique circumstances presented by the COVID-19 pandemic, MCB leveraged a powerful and innovative suite of virtual and digital assets to connect with ICP key decision makers in presenting Melbourne’s bid. Working in collaboration with local strategic partner, Harry the hirer, who had invested in remote filming capabilities was crucial to the video production achievements.

Dr Zena Burgess, APS chief executive said it’s an incredible opportunity to share the vibrancy of Melbourne with the world at the Congress in 2028 in Melbourne.

“Psychology has grown tremendously in the 40 years since Australasia last hosted an ICP event, and the APS is looking forward to showcasing what psychology can achieve locally and internationally”, said  Burgess.

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