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Deep Dive: “It’s time associations took community management seriously,” says Marjorie Anderson

The coronavirus pandemic and the widespread cancellation of in-person meetings has forced associations to revisit their online member engagement strategies – or develop strategies where none previously existed. But establishing a vibrant online community is not easy – and for many associations the big question is still: where to start?

In this edition of Deep Dive we talk to Marjorie Anderson (left), Community Manager at the Project Management Institute and owner of the blog Community By Association, who says its time for associations to take online community building seriously – or risk obsolescence.  We also discuss the pros and cons of using social media platforms to build community, the dangers of being too risk averse, and why associations need to invest time and resources to ensure none of their members feels left out….