Growth and retention

Deep Dive S4EP2: Theres a craving for face to face - Nikki Walker  MCI GroupFebruary 9, 2022Deep Dive S4EP2: Theres a craving for face to face - Nikki Walker MCI GroupAMI Editor James Lancaster catches up with Nikki Walker, Global VP Engagement - Associations & Communities, MCI Group to talk about the future of membership...Thriving in a crisis will be focus of African association summitAugust 5, 2021Thriving in a crisis will be focus of African association summitEnhancing partnerships, growth and opportunities for associations in a post-pandemic Africa, is the theme of this year’s African Association Summit (AAS3).Five Minutes With... Marc Mekki  co-founder of BondJuly 13, 2021Five Minutes With... Marc Mekki co-founder of BondHolly Patrick talks to Marc Mekki, co-founder of Bond for this bonus-length episode of Five Minutes With…Getting the message acrossJune 7, 2021Getting the message acrossProfessor Iain McInnes, past president of the European League Against Rheumatism (EULAR), shares how the league streamlined its communications & advocacy functions...Deep Dive S1: Its time associations took community management seriously  says Marjorie AndersonSeptember 3, 2020Deep Dive S1: Its time associations took community management seriously says Marjorie AndersonThe coronavirus pandemic and the widespread cancellation of in-person meetings has forced associations to revisit their online member engagement strategies – or develop strategies where none previously existed. But establishing a vibrant online community is not easy - and for many associations the big...Case study: Within several minutes we had 13 000 people engagedJune 24, 2020Case study: Within several minutes we had 13 000 people engagedThe American College of Cardiology was in the final stages of preparing for its annual congress in Chicago when the coronavirus pandemic laid waste to their plans. With just 15 days until the show was due to open, they decided to shift the entire event online. Janice Sibley, ACC Executive Vice...COVID-19: How industry associations are helping their membersMarch 17, 2020COVID-19: How industry associations are helping their membersKai Hattendorf, managing director and CEO of UFI, the global association for the exhibition industry, explains what the Joint Meetings Industry Council (JMIC) is doing to help its members through the COVID-19 crisis.Nowhere to run: why Doha was a disastrous choice for the IAAFSeptember 30, 2019Nowhere to run: why Doha was a disastrous choice for the IAAFThe World Athletics Championships, in Doha, have variously been described as a ‘catastrophe’, a ‘disaster’, and ‘absolutely shocking’ by some of the sport’s biggest names.Online communities: too much informationNovember 7, 2018Online communities: too much informationA thriving online community can help turn the most out-of-touch association into a vital and relevant resource. But how much, asks Majorie Anderson, should your organisation be prepared to share to achieve this goal?Out of the darkness  (Or what every planner should know about analytics)July 23, 2018Out of the darkness (Or what every planner should know about analytics)Meeting and trade shows used to be known as a ‘black hole’ of marketing data. Although face-to-face marketing was known – or assumed - to be very effective, a lack of decent data collection and analytic tools meant there were very few statistics to prove it. Corbin Ball reports...Show More