Adelaide digs deep to land World Potato Congress
Adelaide, South Australia, has been named as the host city for the 2023 World Potato Congress (WPC), the first time the biennial business event has been held in Australia.
Against a backdrop of climate change, the event will showcase some of the latest agricultural techniques and R&D being deployed in the production of the popular food staple.
With that in mind, the successful bid, led by the Adelaide Convention Bureau and Potatoes South Australia, was delivered under the overarching theme of ‘Old World Meets New’.
Trade body Potatoes South Australia swayed the WPC board with the idea of developing a WPC Trust for Developing Nations to help fund potato-related R&D in developing nations. The potato industry’s philanthropy in the developed world will aim to meet the following objectives including:
- Assisting in eradicating extreme poverty and hunger
- Developing global partnerships and encouraging information sharing
- Improving water use efficiency
- Increasing yields from a diminishing arable/usable area
- Increasing educational and nutritional standards
- Reducing food loss and waste in the value chain
Topics for discussion at the congress will include: Sustainability, Consumer Behaviour, Value-Adding, Technology in Production and Pests/Diseases and Biosecurity.
The 2023 World Potato Congress is expected to attract over 1000 delegates to Adelaide for the week, generating in excess of $4.5 million to the State’s economy and almost forty direct jobs.
Robbie Davis, CEO Potato South Australia, said: “This event will provide the opportunity for whole-of-industry unification in the celebration of the world’s third largest food crop. Our innovative, creative, food-savvy city will be the perfect backdrop for this significant global event.”
Romain Cools, World Potato Congress President & CEO, added: “Inviting the global potato scene to join us in Australia in 2023 is illustrating that sharing knowledge, experience and innovation will push this unique sector of the agro-food industry further ahead. We are confident that under the theme ‘Old World Meets New’ this congress will increase capacity and quality for the potato value chain in the host country as well as in all traditional and new potato growing areas in the world.”
Published Date: 08/11/2019