Associations and suppliers to discuss inclusivity at Global Forum

Inclusivity will be the overarching theme when association executives meet industry thought leaders in Spain later this year.

BestCities Global Alliance, which represents some of the world’s leading meeting destinations, has opened registration for its Global Forum, Madrid, taking place 2-5 December 2021.

The event, the organisation’s first in-person meeting since 2019, will focus on inclusive meeting and event design, drawing insight from projects delivered on the ground in Madrid.

Organisers have promised an ‘immersive’ event, providing delegates with some much-anticipated in-person engagement after 18 months of working from a laptop screen at home.

The programme will include a showcase of the city’s best restaurants and event spaces and a collaboration with leading institutions in the field of social and labour inclusion.

Lesley Williams, managing director at BestCities, said: “After such a long time apart from our industry friends, partners and peers we are thrilled to be able to announce dates for our Global Forum 2021 in Madrid.  In the city where socialising over tapas and fine wine is central to the culture and sense of place, there is no better location for our friends and association colleagues to share knowledge and experiences.  It’s an opportunity to take away ideas and learnings to create impactful meetings, network with each other and with the 11 BestCities partner destinations.

“Delivering positive and lasting change through the delivery of inclusive meetings has always been a focus for BestCities.  At this year’s event all 11 cities will be signing a commitment to further legacy development in their destinations, and we hope to secure a pledge from all delegates to meet a recommended criteria for inclusivity and lasting impact in the organisation of their meetings”

Madrid Convention Bureau has helped to pull together the programme.

Director David Noack said: “Madrid has set itself the objective, like the rest of the cities in the alliance, to value the impact of events beyond the merely economic. Global Forum 2022 will be a perfect occasion for associations to see first-hand how, through their congresses, they can generate a positive impact on the destination in both social and environmental spheres.”

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