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Centre delegates contribute AUS$80million to Cairns’ economy

Convention delegates in Cairns added around AUS$80m to the Australian city’s regional economy last year, according to a new study.

Research into delegate spending and travel habits, commissioned by Cairns Convention Centre, underlined the financial value of meetings.

It calculates that events at the venue created 133,784 room nights and contributed AUS$80m in direct spend to the regional economy.

The analysis undertaken by Cummings Research involved delegate surveying of all major conferences between April and December 2018.

Total spending generated by each convention delegate, including their accompanying partners and pre and post touring, averaged $3,500, with international delegates having the highest yield at $3,807.

Conventions bring visitors to our region for a purpose with 81 per cent of international delegates not having been to Cairns before.

Once they do come, they are hooked on the region with 66 per cent of international delegates and 84 per cent of domestic delegates vowing to return for a holiday within the next five years.

Venue general manager Ross Steele, said: “The centre hosted some wonderful events during 2018 generating significant economic benefit to the region and promoting the destination not only as a world leader in business events but also as a great place to visit for a future holiday. Cairns has a multi-faceted visitor economy and the convention centre is proud to play a significant role in bringing high yielding business event delegates to our region.”

IN NUMBERS

Total Spend Per Delegate

(including Accompany Partners)                $3,432

Average Length of Stay International  Delegates

Conference Period          4.7 nights

Pre/Post Touring              3.7 nights

Total      8.4 nights

Average Length of Stay Domestic Delegates

Conference Period          3.2 nights

Pre/Post Touring              2.1 nights

Total      5.3 nights

Other Findings

36%        of delegates had one or more accompanying partners.

62%        of national delegates undertook pre/post tours.

85%        of international delegates undertook pre/post tours.

51%        of International Delegates arrived by air directly into Cairns.

31%        of national delegates had not visited Cairns previously.

81%        of international delegates had not visited Cairns previously.

66%        of International delegates will consider Cairns again for a holiday.

84%        of domestic delegates will consider Cairns for a holiday

93%        rated Cairns Convention Centre as good or excellent venue.

97%        of delegates would recommend Cairns to friends as a place to visit