Edinburgh targets more conferences as hotel investment continues
Edinburgh has retained its position as the number one city in the UK for hotel investment.
According to the Colliers International UK Hotels Market Index, 2019, the Scottish capital saw off increasing competition from other regional centres, including Glasgow, to retain its crown.
City leaders say investment from international brands is reinforcing the city’s appeal as a leading destination for conferences, including international association meetings, and incentives.
YOTEL Edinburgh’s arrival as the brand’s first city centre hotel in Europe follows InterContinental Hotel Group’s takeover of the Principal Edinburgh George Street, while Edinburgh’s historic India Buildings on Victoria Street have been earmarked for the first Virgin Hotel outside the USA.
Amanda Ferguson, Head of Convention Edinburgh, said: “Continued hotel investment from global brands gives conference and event organisers just one more reason to choose Edinburgh as a host city. Edinburgh is renowned for its thriving knowledge economy and world-class academic credentials in sectors such as Technology, Life Sciences, Creative Industries, Food and Drink, Renewable Energy and Financial Services. These are huge drivers of business tourism.
“For the past 18 months, the Make it Edinburgh campaign, a collaboration of private and public organisations operating in the conference and meetings industry, has been striving to showcase these strengths to the business events market. So, it’s great to see Edinburgh gaining recognition globally as a place to invest. The more conferences we bring in to the city, the greater the opportunity for collaboration, innovation and lasting impact within these sectors.”
Edinburgh’s reputation for innovation in technology specifically, was recognised by YOTEL, who’ve mirrored this by unveiling a number of tech firsts, including Imaginex – a state-of-the-art, 360-degree projection space providing a unique opportunity for film screenings, social events, and meetings.
Stuart Douglas, General Manager at YOTEL Edinburgh, said: “The city is thriving as both a popular tourist spot and a business hub and we’re incredibly excited about showcasing the YOTEL hospitality experience. Our hotel offers global travellers and in-the-know locals a stylish space to eat, drink, work, rest and play.”
Neil Ellis, Chair of the Edinburgh Hotels Association said: “Edinburgh presents an attractive proposition for hotel investors. It’s well connected, with direct flights from major long and short-haul destinations, offers a beautiful mix of history, heritage and contemporary flair, it’s friendly and inclusive as well as being innovative in its thinking. Major new developments like these provide an opportunity to shout about these truths, instill further confidence in Edinburgh as an events destination, while also increasing the variety of offering for locals and visitors alike.”
Published Date: 20/08/2019