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Dubai’s conference ambassadors triumph in adversity

The key role conference ambassadors can play in a city’s fortunes was highlighted after Dubai Business Events (DBE) secured several international association events last year.

The emirate landed the World Marinas Conference 2021, World Congress of Direct Selling 2023, and World Congress on Intelligent Transport Systems 2024, during the heat of the Covid-19 crisis.

All three events were secured with the help of members of the Al Safeer Congress Ambassador Programme, who include scientists, doctors, academics, and business leaders.

DBE, the city’s official convention bureau and a division of the Dubai Corporation for Tourism and Commerce Marketing, presented awards to 12 member organisations at the Programme’s annual appreciation ceremony, at the Intercontinental Dubai Festival City.

More than 150 ambassadors and business events stakeholders attended the event.

Despite the pandemic, the ambassadors secured several international association conferences that set to attract over 16,500 industry-specific professionals and experts from around the world.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, said: “The Al Safeer Congress Ambassador Programme plays a critical role in building on Dubai’s status as global knowledge hub, and it was particularly noteworthy that amid the cancellation and postponement of many events, our proactive ambassadors persisted in engaging with their colleagues globally and reinforcing Dubai’s strengths as a host city. In a year in which the city will begin hosting Expo 2020 Dubai and the nation will mark its 50th anniversary, we welcome interest from potential ambassadors to help propel the knowledge economy further forward by joining us to demonstrate the city’s ability to host successful and impactful events.”

Established in 2010, the Al Safeer Congress Ambassador Programme has been at the heart of Dubai’s growth as a business events destination, by the end of 2020 playing a role in successfully bringing over 180 events with almost 250,000 delegates in attendance to Dubai.

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