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Estonia launches social media campaign to kick-start conference sector

Estonia has laid out tentative plans to reopen its conference sector with a social media campaign showcasing ‘safe-hosting practices’ that will allow for indoor meetings for up to 500 delegates.

The new initiative coincides with the easing of travel and meeting restrictions in the region, where early measures resulted in a relatively low spread of the novel coronavirus COVID-19.

Last week Estonia, Latvia and Lithuania became the first EU countries to reopen their borders to one another – allowing free movement of people within the so-called ‘Baltic bubble.’

Now the Estonian Convention Bureau wants to kick-start the local conference sector with each of its 36 members submitting a creative photo or video under the tagline #EstoniaIsOpen.

The material will be published on the ECB’s Instagram, LinkedIn and Facebook channels over the coming weeks, with members introduced gradually as venues come back online.

The campaign will showcase new ideas and innovative solutions for maintaining safe hosting practices, as well as encourage bookings for later periods when more travel possibilities return.

ECB managing director Kadri Karu (left) said the aim was to show that Estonia’s conference industry is ready to host events safely, in accordance with appropriate social distancing guidelines.

“We want to send out a positive message that even though our industry has been among the hardest hit by the crisis, it’s time to pick up the pieces and carry on. The campaign also carries a strong personal touch, putting faces to the names of our member organisations,” she said.

From July indoor events for up to 500 people will be allowed provided the rooms are used at only half of their standard capacity.

Three Baltic states Estonia, Latvia and Lithuania have opened borders to each other today – first in Schengen area!To celebrate this giant step, we are kicking off a new campaign #EstoniaIsOpen – wonderfully launched by the team of Radisson Blu Sky Hotel, Tallinn at newly reopened Tallinn's highest rooftop terrace Radisson Lounge 24! Although you might not be able to come yet from other countries, Radisson Blu Sky Hotel’s spacious rooms with wonderful views over the picture-perfect Tallinn Old Town will be waiting! Their topnotch meeting rooms can be used for live or virtual or hybrid meetings – although probably everybody agrees now that no virtual experince can replace the feeling of sipping fresh coctails and enjoying famous white nights of Estonia! #EstoniaIsOpen

Posted by Estonian Convention Bureau on Friday, 15 May 2020