European business travellers less likely to be healthy on the road

News /  / 

European business travellers are less health-conscious than their Asian and American counterparts during business trips, according to new research by CWT, the B2B4E travel management platform.

The research shows that while awareness of maintaining healthy eating and exercise habits is growing in momentum among business travellers, take up is markedly lower among thosetravellers from Europe. Asia Pacific travellers are the most likely to eat healthier when travelling for business (46 per cent) compared to travellers in Americas (35 per cent) and Europe (29 per cent).

Travellers in Asia Pacific are likely to work out more (33 per cent) while abroad, compared to travellers in Americas (23 per cent) and Europe (21 per cent). On the flipside, European business travellersare less likely to work out while on the road (48 per cent) versus travellers in the Americas (38 per cent) and Asia Pacific (32 per cent).

“Maintaining healthy habits while travelling is nearing the top of the priority list for travellers around the world,” said Niklas Andreen, CWT’s chief traveler experience officer. “At the end of the day, being in tune with what matters to your employees is indispensable for retaining and attracting the best talent.”

Overall, only 7 per cent of travellers do not adhere to health and wellness routines when travelling, but the percentage is higher among Europeans (10 per cent) and Americans (8 per cent), while travellers in Asia Pacific are the least likely to steer away from their wellness routines (3 per cent).

Since 2017, maintaining health and wellness routines while on the road has become an increasing priority for travellers. Across all regions, business travellers are striving to achieve their health and wellness routines regardless of where they are in the world.

CWT’s research also shows that hotel exercise rooms and equipment are the most common way for business travellers to adhere to their health and wellness routines (49 per cent), followed by hotel swimming pool (40 per cent), and in-room hotel equipment such as yoga mats and stationary bikes (27 per cent).

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.


Latest Magazine

Looking to the Future in Dubai
Looking to the Future in Dubai
A Meetings & Incentive Travel sponsored supplement
Read More