Glasgow helps planners go greener with new initiative

As part of the People Make Glasgow Green Strategy, the Glasgow Convention Bureau (GCB) is offering an interactive workshop to help planners host sustainable meetings in the city.

The Go Greener in Glasgow initiative, which is aligned to the UN Sustainable Development Goals, will provide a support service to meetings planners, professional conference organisers and academic conference ambassadors and provide them with practical tips on delivering sustainable events.

This new initiative adds to Glasgow’s existing reputation as a sustainable events destination as it gears up to host the UN Conference on Climate Change, COP26, at the Scottish Event Campus (SEC) later this year.

“The workshop concept builds on our Go Greener toolkit for conference organisers looking to deliver a more sustainable meeting in our city,” GCB head of conventions, Aileen Crawford said.

“The interactive format of the workshop allows each conference to make its own decisions on the Goals that best align to their vision and mission and then communicate these sustainable actions to their members, sponsors and stakeholders.”

Planners can pick from 17 interlinked SDGs designed to be a “blueprint to achieve a better and more sustainable future for all”. The SDGs were set up in 2015 by the United Nations General Assembly and are intended to be achieved by the year 2030. The goals include fighting poverty, achieving gender equality, and taking climate action.

In 2016, Glasgow was the first UK city to join the Global Destination Sustainability Index of sustainable tourism and events cities, currently ranking 4th in the world, and now event planners are looking to the destination to help them plan more sustainable events.

“The UK’s leading rheumatology conference is taking place at the SEC Glasgow in April 2022. As well as delivering the foremost gathering of leading rheumatology professionals, the BSR are keen to look at how we can run a sustainable event for our members,” British Society for Rheumatology marketing and education director, Victoria Logan explained.

“As well as meeting at the SEC, a Gold Green Tourism accredited venue, we are delighted to be working with the Glasgow Convention Bureau to put into practise some practical tips from their Go Greener toolkit, to help us align our responsible conference planning with the UN Sustainable Development Goals.”

Neil Brownlee, head of business events at VisitScotland added that the VisitScotland team is “incredibly passionate” about the business events community being a driver for change and the new initiative will help planners to learn from the team in Glasgow.

“It is also a platform to shine a light on Scotland’s forward-thinking in this arena and the great progress that Glasgow, as a city, has made in the sustainability field.”

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