Glasgow’s conference ambassadors secure £84m worth of meetings

Glasgow has secured 28 new conferences during the coronavirus pandemic, which are expected to attract around 36,000 delegates.

The events, all won since last April, could be worth £84m to the city.

Glasgow Convention Bureau worked with the city’s academic conference ambassadors, a group of sector leaders who have committed to championing the city and attracting conferences.

Conferences won via the ambassador programme include the 2022 Council for Advancement and Support of Education (CASE) Europe Annual Conference and the 2022 bi-annual AMA SERVSIG Conference.

“Never has partnership working been more significant than during the last twelve months,” bureau’s head of conventions, Aileen Crawford said.

“Glasgow has continued to win conferences for future years, despite the current restrictions. This is a clear endorsement of the confidence that the global meetings industry holds in our city, and the importance of our world-class academic ambassadors who invite their international peers to meet in Glasgow.

The CASE conference will take place from 29 August – 1 September 2022 at the Scottish Event Campus (SEC) and will welcome 1,200 delegates to Glasgow with an economic benefit of £2.4m.

Rachel Sandison, vice-principal, external relations at the University of Glasgow, part of the ambassador programme, said: “I am delighted that Glasgow has been chosen to host the CASE Europe Annual Conference in 2022. The opportunity to network with colleagues and share ideas and best practice has never been more mission-critical, and the opportunity to welcome colleagues from across the globe to Glasgow is hugely valuable to the University and our communities.”

Glasgow is also set to host the bi-annual AMA SERVSIG Conference in June 2022. The conference will welcome 250 delegates to the University of Strathclyde Technology & Innovation Centre and is estimated to be worth £350K to the local economy.

Gordon Hodge, head of conferencing & events, University of Strathclyde Technology & Innovation Centre said the team are “delighted” that Strathclyde Business School has won the right to host SERVSIG 2022.

“We can’t wait to welcome delegates to our award-winning Technology and Innovation Centre next summer. It’s a great example of the power and potential of the partnership between the Convention Bureau and the city’s universities, something that will surely be a key driver as we work together to reposition and to re-assert Glasgow’s status as a leading conference destination in the post-COVID world.”

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