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Hong Kong’s dental symposium reinforces ‘value of physical events’

The coronavirus pandemic has done little to diminish the appetite for face-to-face meetings, judging by the success of an event in Hong Kong which drew thousands of delegates, many from overseas.

The Hong Kong International Dental Expo and Symposium (HKIDEAS) marked the first return to live tradeshows in Hong Kong since the fourth wave of Covid-19 shut down operations in November 2020.

The three-day event, held at Hong Kong Convention and Exhibition Centre in January, was attended by 3,000 dental professionals and organisers said its success ‘reinforced the irreplaceable value of physical events’.

“It clearly demonstrated strong demand for physical events and assured us that physical events cannot and will never be replaced,” said Monica Lee-Müller, managing director of Hong Kong Convention and Exhibition Centre Management Limited (HML),

“We are committed to work closely with organisers to implement stringent preventive and social distancing measures to enable events to be held safely.  We will also continue our investment in facility renovation and the construction of 5G network. We are fully geared up to welcome events and visitors back to the HKCEC once they are ready.”

The organiser, Hong Kong Dental Association, complied with all relevant terms of the Hong Kong Government’s ‘prohibition of gathering’ regulations related to trade shows.

Safety measures included requesting all persons who entered the HKCEC to wear face masks and to go through infrared body temperature checks. Event helpers and exhibitors wore face shields and face masks. The congress seats were arranged in groups of two people, and the aisle was set at 1.2 meters apart. Eating and drinking inside the hall were strictly prohibited and relevant reminders were broadcasted from time to time. HML event managers conducted regular patrols to remind participants to keep social distance while networking or discussing business at exhibition booths.

Disinfection robots were arranged by the organiser to automatically spray disinfectants in the venue. These measures were communicated to all exhibitors, visitors and participants in advance.

Exhibitor Kanas Ng, associate sales director of iTero, Hong Kong & Taiwan, said: “We are eager to participate in HKIDEAS and promote our products at one of the biggest events in the dental industry. With all the comprehensive preventive measures implemented by the event organiser and venue, we feel safe and sound.”

Dr Century Tsang, president of the Hong Kong Dental Association cum honorary chair of the organising committee of HKIDEAS added he was happy with the outcome and attendance of the tradeshow.

“Thanks to the support from HML, we were excited to host the physical expo and symposium successfully at the HKCEC to allow face-to-face interactions and exchange of ideas among our members.”

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