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ICC Sydney uses creative thinking to boost legacy programme

International Convention Centre Sydney’s efforts to help delegates engage ‘meaningfully’ with the wider community have taken a step forward with the expansion of its Legacy Progamme.

The venue has added a Creative Industries stream to the programme, which will showcase Australian talent on the international stage and support emerging creative leaders.

By working with cultural institutions and colleges, ICC Sydney aims to provide a platform for performances linked to events and festivals taking place at the venue.

Additionally it has partnered with homewares designer Dinosaur Designs to create bespoke Sydney-inspired gifts and award trophies in their signature style.

The Creative Industries stream complements the Legacy Programme’s four core streams – Innovators & Entrepreneurs, Generation Next, First Australians and Sustainable Events.

ICC Sydney CEO, Geoff Donaghy, said: “We are delighted with the reception of our Legacy Programme over the past 12 months including strong traction with professional conference organisers and association groups in particular.”

He added: “Our team is looking forward to formalising our connections to deliver tangible commercial outcomes for the creative industries while reinforcing Sydney’s reputation as a vibrant and diverse city and ensuring authentic, entertaining experiences for our clients and their patrons.”

Kim Lemke, CEO of Talent Development Project, a public-private initiative that prepares students for the entertainment and music industries, explained: “We helped the ICC Sydney team during its critical opening period to host an official test event and the venue continues to regularly book our students for pre-show and intermission entertainment. It is gratifying to deepen our three-year partnership by introducing incredibly talented local artists, performers and musicians to ICC Sydney’s clients to share their skills with the rest of the world.”

Sydney Festival executive director, Chris Tooher, added: “ICC Sydney sits right on the doorstep of our city’s bourgeoning creative industries and plays an integral role in raising Sydney’s global reputation for artistic excellence. This initiative to build enriching cultural experiences into events programmes will make a significant contribution to the sector.”