ICCA and ASAE announce 18-month educational collaboration

Two international associations whose members share similar goals and challenges have agreed to collaborate on educational projects, formalising a working relationship going back several years.

The Amsterdam-based International Congress and Convention Association (ICCA) and the American Society of Association Executives (ASAE), in Washington, DC, have laid out an 18-month events schedule to help increase member engagement.

A joint programme will educate ICCA members, associations that are part of ICCA’s Association Community, and ASAE members about both organisation’s product and services.

New collaborative projects are being explored in all regions of the world and include joint education at each other’s main events and tradeshows, initiatives for new events and webinars.

Examples include a joint ASAE/ICCA Association Roundtables in conjunction with ASAE International Associations Advisory Council Meetings in Washington, DC, ICCA Participation in ASAE Association Fly In, a new ASAE/ICCA Webinar Series, ASAE participation at ICCA North American Chapter activities at the ICCA Congress and new Congress Destination Workshops for associations.

ICCA and ASAE will also collaborate to submit association executive candidates to qualify for inclusion in ICCA Hosted Buyer Groups for international tradeshows.

ICCA CEO, Senthil Gopinath, left, said: “The collaboration between ICCA and ASAE is a great step forward in combining our services and increasing awareness of both our organisations to the global association community. We have been working with ASAE for many years on various projects and are pleased to have an official collaboration agreement to deepen and extend our relationship and including many activities over the next 18 months.”

President and CEO of ASAE, Susan Robertson, right, added: “We look forward to continued support of the international association community in collaboration with ICCA and its members. The international association community is strong and growing. These initiatives will provide additional opportunities for association executives to learn, engage with each other and the meeting supplier community, and increase the impact of their contribution to their respective societies.”

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