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Lausanne and Montreux join forces to cater for associations

Swiss regions Lausanne and Montreux have joined forces to cater for the larger associations market with the creation of Lausanne Montreux Congress (LMC).

The new body will not be limited to marketing, but apply to conference organisation, too, with the aim to increase the region’s ability to cater for large associations, groups and congresses. There will continue to be two offices, with a team dedicated to LMC.

The destinations are just a 20-minute train ride apart, or a short trip across Lake Geneva from one another. Lausanne Montreux Congress offers a combined portfolio of four conference centres, more than 7,000 hotel rooms, and 283 meetings and incentive spaces.

Steeve Pasche, Director, Lausanne Tourisme, says: “We are delighted to launch The Lausanne Montreux Congress in to the UK and International markets, uniting Lausanne and Montreux to become a leading destination for associations and congress. With two regions so close together yet offering two varied experiences, it makes perfect sense to come together to showcase this to planners and help them create a programme delegates will never forget.”

Lausanne has a rich history in the sporting sector, and is home to the International Olympic Committee and The Olympic Museum. The museum can host cocktails for up to 1,000 and has a 200-seat purpose-built auditorium. The city’s main venues include the SwissTech Convention Center, and the historic Beaulieu Lausanne Convention Centre, with the largest theatre in Switzerland, accommodating up to 5,400 people.

Montreux, on the other hand, has a strong connection to the music industry. It is home to the annual Montreux Jazz Festival which takes place at the Montreux Music & Convention Centre 2m2c and along the shores of the lake. For conference organisers, 2m2c offers over 18,000 sqm of multi-purpose infrastructure for meetings and events, including an auditorium that can accommodate up to 1,800 people, and two exhibition halls.

Unique venues for incentive trips and entertainment include: Chaplin’s World, a museum celebrating the life and works of Charlie Chaplin; the Queen Exhibition, where Freddie Mercury recorded his last known vocals; historical monument Chillon Castle, and the UNESCO-Listed Lavaux Vineyard Terraces.

Christoph Sturny, Director, Montreux-Vevey Tourism added: “Imagine your delegates starting the day with a conference overlooking the lake at the iconic 2m2c, followed by networking session on a boat as you sail across Lake Geneva, sipping on wine from the Lavaux vineyards. Ending the day with a gala dinner in the Olympic Museum after hours where delegates can test their speed against Usain Bolt. The collaboration really opens the doors to possibilities like no other.”

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